Bachelor of Business Administration (BBA)

The curriculum incorporates case studies, projects and real-world scenarios, so students can apply what they learn to practical situations. The programme is recognised in the United States through its ACBSP accreditation, an American accrediting body recognised by CHEA.

• The Business Environment

  Unit objectives

  This unit develops understanding of the national and global business environment, and of the internal and external circumstances in which different organisations operate.

  مخرجات التعلّم

  • Understand the types of organisations and their purposes
  • Understand the structure of organisations
  • Understand the impact of the market environment on organisations
  • Be able to develop strategy options for an organisation
  • Understand the nature of the national environment in which organisations operate
• Communication Skills for Business

  Unit objectives

  This unit develops knowledge and understanding of communication practices within organisations, introducing the different modes and channels organisations use. Students also develop their own communication skills and apply them to typical organisational requirements.

  مخرجات التعلّم

  • Understand how internal communication takes place within organisations
  • Understand how organisations communicate with customers
  • Understand the factors that impact the effectiveness of communications in business
  • Be able to present oral information effectively
  • Be able to communicate effectively in writing
• Customer Relationship Management

  Unit objectives

  This unit develops knowledge and understanding of the scope and importance of customer relationship management (CRM), and explores how effective CRM is achieved.

  مخرجات التعلّم

  • Understand the importance of customer relationship management to business
  • Understand how good customer relationship management is achieved
  • Understand the use of loyalty schemes in customer relationship management
  • Be able to plan improvements to customer relationship management in a chosen organisation
• Financial and Management Accounting Techniques for Managers

  Unit objectives

  To develop knowledge and understanding of the fundamental financial and management accounting techniques managers use in organisations, and to enable students to apply them.

  مخرجات التعلّم

  • Understand financial and management accounting systems
  • Be able to assess business organisation performance
  • Be able to apply management accounting techniques
• Administrative Services

  Unit objectives

  This unit develops knowledge and understanding of the administrative services offered to managers and departments within organisations. Students also create and use administrative systems, developing the skills effective administration needs.

  مخرجات التعلّم

  • Understand the range and diversity of administrative skills and services
  • Understand how to create and use organisational systems
  • Support meetings and events
  • Understand the importance of effective communication in providing administrative services in the workplace
• Managing a Work-based Team Project

  Unit objectives

  This unit develops project management skills for a work-based team project by working through the stages of project development. Students plan, implement and review a project of their own choice.

  مخرجات التعلّم

  • Develop a proposal for a work-based team project
  • Plan the work-based team project
  • Implement the plan for a work-based team project
  • Evaluate the process and outcomes of the project
• People in Organisations

  Unit objectives

  This unit develops knowledge and understanding of the aspects of organisations that concern and support people — communication practices, teamwork, remote working and other organisational structures — and uses it to review the impact of workplace practices on people.

  مخرجات التعلّم

  • Understand communication practices within organisations
  • Understand effective teamwork
  • Understand the issues associated with remote working
  • Understand how organisations monitor and support people in the workplace
• Resource Management

  Unit objectives

  This unit provides an overview of the human and physical resources a range of organisations need, across the primary, service and manufacturing sectors, and develops the understanding needed to review how effectively an organisation uses them.

  مخرجات التعلّم

  • Understand the key features of resource management
  • Understand the importance of the effective use of physical resources
  • Understand how to use human resources effectively
  • Understand how to review the effective use of resources

The second year offers a more comprehensive and integrated development of the first, including a mandatory research project drawing the year’s learning together.

• Business Organisation in a Global Context

  Unit objectives

  This unit develops understanding of the issues organisations face operating in a global context, and uses it to review the issues currently affecting business organisations.

  مخرجات التعلّم

  • Understand differences in global business operations
  • Understand the impact of external factors on global business organisations
  • Understand the impact of globalisation on the internal operations of business organisations
  • Be able to review current issues that impact on business activities of a specified country
• People Management

  Unit objectives

  This unit covers how to manage individuals and teams: the organisational factors that influence their behaviour, and the management tools and techniques that make managing them effective.

  مخرجات التعلّم

  • Understand how structure, culture and other factors impact people in organisations
  • Understand how to manage individuals and teams to achieve sustainable business performance
  • Understand how to develop individuals and teams to achieve sustainable business performance
  • Be able to review people management strategies in an organisation
• Managing Communication

  Unit objectives

  This unit develops knowledge and understanding of communication within and between organisations, and asks students to review their own communication skills in an organisational context.

  مخرجات التعلّم

  • Understand channels of communication within and between organisations and their effectiveness
  • Be able to assess the factors that impact workplace communication
  • Be able to demonstrate the effective use of your communication skills within the workplace
  • Be able to evaluate the effectiveness of communication within an organisation
• Marketing Principles and Practice

  Unit objectives

  To develop knowledge and understanding of general marketing principles and how they are applied in business.

  مخرجات التعلّم

  • Understand the role of marketing in business
  • Understand marketing principles
  • Understand marketing methods
  • Understand how to develop a marketing plan for a specific product or service
• Research Project

  Unit objectives

  This unit develops the skills needed to formulate a research question, then to design and carry out a research project that answers it. Students also interpret their findings and present them to an audience.

  مخرجات التعلّم

  • Be able to design a research project
  • Be able to undertake a research project in line with a research project plan
  • Be able to evaluate research outcomes
  • Be able to present the research outcomes
• Finance for Managers

  Unit objectives

  This unit covers the sources and uses of finance in organisations, and how to evaluate and interpret financial data.

  مخرجات التعلّم

  • Understand the sources of finance available to organisations
  • Be able to assess an organisation’s financial performance
  • Be able to use costing methods to make informed organisational decisions
• Business Ethics

  Unit objectives

  This unit covers the ethical responsibilities organisations carry, and how ethical considerations shape the decisions managers take.

  مخرجات التعلّم

  • Understand the role of ethics in organisational decision-making
  • Be able to assess an organisation’s ethical performance
  • Be able to apply ethical frameworks to organisational decisions
• Planning a New Business Venture

  Unit objectives

  This unit covers what a new business venture requires: assessing the opportunity, planning the venture and setting out the case for it.

  مخرجات التعلّم

  • Understand what is involved in starting a new business venture
  • Be able to assess the viability of a business opportunity
  • Be able to produce a business plan for a new venture

The third year offers a broader experience of management. For students wanting to realise their academic interest and potential in the subject fully, it is the opportunity to engage with a wide range of management topics.

• Financial Decision Making for Managers

  Unit objectives

  This unit develops the financial understanding managers need to make decisions, and the ability to review the financial issues currently affecting organisations.

  مخرجات التعلّم

  • Understand the financial information managers use to make decisions
  • Understand the impact of external factors on financial decisions
  • Be able to appraise investment decisions
  • Be able to review the financial performance of an organisation
• Leadership and Management

  Unit objectives

  This unit examines the relationship between leadership and management, the theories behind both, and how each is applied in organisations.

  مخرجات التعلّم

  • Understand the difference between leadership and management
  • Understand leadership styles and their impact on organisations
  • Be able to assess leadership within an organisation
  • Understand how to develop leadership within an organisation
• Personal Leadership and Management Development

  Unit objectives

  This unit asks students to assess their own leadership and management capability and to plan its development.

  مخرجات التعلّم

  • Understand the skills required of a leader and a manager
  • Be able to assess personal leadership and management capability
  • Be able to plan personal leadership and management development
  • Be able to evaluate personal development against a plan
• Risk Management

  Unit objectives

  This unit covers how organisations identify, assess and manage the risks they face, and the frameworks used to do so.

  مخرجات التعلّم

  • Understand the types of risk organisations face
  • Understand risk assessment methods
  • Be able to develop a risk management plan
  • Understand how organisations monitor and review risk
• Managing Quality and Service Delivery

  Unit objectives

  This unit covers how organisations define, deliver and improve quality in the services they provide.

  مخرجات التعلّم

  • Understand the meaning of quality in service delivery
  • Understand quality management systems and standards
  • Be able to assess service quality in an organisation
  • Be able to plan improvements to service delivery
• Human Resource Management

  Unit objectives

  This unit covers the human resource function: how organisations recruit, develop, reward and retain the people they depend on.

  مخرجات التعلّم

  • Understand the role of the human resource function in organisations
  • Understand recruitment and selection practices
  • Understand how organisations develop and reward people
  • Be able to review human resource practices in an organisation
• Marketing Communications

  Unit objectives

  This unit covers how organisations communicate with their markets: the channels available, how campaigns are planned, and how their effectiveness is judged.

  مخرجات التعلّم

  • Understand the role of marketing communications
  • Understand the channels available for marketing communications
  • Be able to plan a marketing communications campaign
  • Be able to evaluate the effectiveness of marketing communications
• Sales

  Unit objectives

  This unit covers the sales function and its relationship to marketing: how sales activity is planned, carried out and measured.

  مخرجات التعلّم

  • Understand the role of sales within an organisation
  • Understand the relationship between sales and marketing
  • Be able to plan sales activity
  • Be able to evaluate sales performance