IBAS Bachelor of Business Administration (BBA)

IBAS / IBAS Bachelor of Business Administration (BBA)

Bachelor BBA

🎓 180 ECTS ECTS

⏱ 3 Years

💻 Interactive E-Learning

🌍 English

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🏛️ Offered by: IBAS ✓ European Accredited Institution ✓ Globally Recognized Qualification

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• 📖 Overview
• 📚 Program Structure
• 💼 Careers
• ❓ Why Study

📖 Program Learning Outcomes

• Apply theoretical knowledge effectively in real-world business environments.
• Develop leadership capabilities that open pathways to advanced career progression.
• Demonstrate financial mastery and profit-driven decision-making based on strong analytical foundations.
• Read and analyse financial statements with professional competence.
• Manage budgets and allocate financial resources efficiently.
• Evaluate investment opportunities using sound financial principles to achieve sustainable financial results and maximize returns.
• Adopt a global perspective and understand how international markets operate.
• Prepare to assume leadership roles in multicultural and diverse business environments.
• Enhance career opportunities and advancement at the regional and international levels.
• Apply core business management principles across various practical contexts.
• Gain practical exposure to management theories and their applications.
• Demonstrate ethical awareness, responsible professional conduct, and active civic engagement.
• Recognise emerging business and industry trends and adapt effectively to dynamic market environments.

Program at a Glance

• Duration: 3 Years
• ECTS Credits: 180 ECTS
• Learning Hours: 2250
• Delivery: Interactive E-Learning
• Language: English

✓ Accreditation

• ACBSP
• ISASAHE
• IACBE

📚 Program Structure

First Year

The curriculum incorporates case studies, projects, and real-world scenarios to ensure that students can apply their knowledge to practical situations. This program is recognized in the United States of America as it is accredited by ACBSP, an American accreditation body recognized by CHEA.

The Business Environment ▼

Unit Objectives

This unit will develop learners’ understanding of the national and global business environment and the internal and external circumstances in which different organizations operate.

Learning Outcomes

Understand the types of organizations and their purposes Understand the structure of organizations Understand the impact of the market environment on organizations. Be able to develop strategy options for an organization. Understand the nature of the national environment in which organizations operate

Communication Skills for Business ▼

Unit Objectives

This unit aims to develop knowledge and understanding of the communication practices within organisations and learners are introduced to the different modes and channels of communication used in organisations. In addition, learners will be able to develop their communication skills. Learners will also apply their own communication skills to typical organisational requirements.

Learning Outcomes

Understand how internal communication takes place within organisations. Understand how organisations communicate with customers. Understand the factors that impact the effectiveness of communications in business. Be able to present oral information effectively. Be able to communicate effectively in writing.

Customer Relationship Management ▼

Unit Objectives

Learners will be able to develop knowledge and understanding of the scope and importance of customers. Relationship Management (CRM) and to explore how effective CRM is achieved.

Learning Outcomes

Understand the importance of customer relationship management to business. Understand how good customer relationship management is achieved. Understand the use of loyalty schemes in customer relationship management. Be able to plan improvements to customer relationship management in a chosen organisation.

Financial and Management Accounting Techniques for Managers ▼

Unit Objectives

To develop knowledge and understanding of fundamental financial and management accounting techniques used by managers in organisations and to enable learners to apply these techniques.

Learning Outcomes

Understand financial and management accounting systems. Be able to assess business organisation performance. Be able to apply management accounting techniques.

Administrative Services ▼

Unit Objectives

Learners will be able to develop knowledge and understanding of the range of administrative services that might be offered to managers or departments within organizations. Learners will also be able to create and use administrative systems and develop skills needed for effective administration in organizations.

Learning Outcomes

Understand the range and diversity of administrative skills and services. Understand how to create and use organisational systems. Support meetings and events. Understand the importance of effective communication in providing administrative services in the workplace.

Managing a Work-based Team Project ▼

Unit Objectives

This unit aims to develop project management skills for a work-based team project by implementing the different stages of project development. Learners will have the opportunity to plan, implement, and review a project of their choice.

Learning Outcomes

Develop a proposal for a work-based team project. Plan the work-based team project. Implement the plan for a work-based team project. Evaluate the process and outcomes of the project.

People in Organizations ▼

Unit Objectives

This unit aims to develop knowledge and understanding of those aspects of organizations that concern and support people. This includes communication practices, teamwork, remote working, and other organisational structures. Using this knowledge and understanding, learners will be able to review the impact of workplace practices on people.

Learning Outcomes

Understand communication practices within organisations. Understandeffectiveteamwork. Understand the issues associated with remote working. Understand how organisations monitor and support people in the workplace.

Resource Management ▼

Unit Objectives

The aim of this unit is to provide an overview of the human and physical resources needed in a range of organisations, including those in the primary, service and manufacturing sectors. The unit develops an understanding of the impact of Learners will use this knowledge and understanding to review the effective use of resources within an organisation.

Learning Outcomes

Understand the key features of resource management. Understand the importance of the effective use of physical resources. Understand how to use human resources effectively. Understand how to review the effective use of resources

Second Year

The second-year program is designed to offer learners a more comprehensive and integrated development of their learning, including undertaking a potentially synoptic, mandatory research project.

Business organization in a global context ▼

Unit Objectives

This unit develops learners understanding of the issues organizations face operating within a global context. This understanding will allow learners to review the issues currently impacting business organizations.

Learning Outcomes

Understand differences in global business operations Understand the impact of external factors on global business organizations Understand the impact of globalization on the internal operations of business organizations Be able to review current issues that impact on business activities of a specified country.

People management ▼

Unit Objectives

This unit will enable learners to understand how to manage individuals and teams. They will study organizational factors and how these impact and influence individual and team behaviour, as well as learn management tools and techniques to help them effectively manage individuals and teams.

Learning Outcomes

Be able to present the research outcomes Understand how structure, culture, and other factors impact people in organizations. Understand how to manage individuals and teams to achieve sustainable business performance. Understand how to develop individuals and teams to achieve sustainable business performance. Be able to review people management strategies in an organization.

Managing communication ▼

Unit Objectives

This unit aims to develop knowledge and understanding of communication within and between organizations. Learners will also review their communication skills in an organizational context.

Learning Outcomes

Understand channels of communication within and between organizations and their effectiveness. Be able to assess the factors that impact workplace communication. Be able to demonstrate the effective use of your communication skills within the workplace. Be able to evaluate the effectiveness of communication within an organization.

Marketing principles and practice ▼

Unit Objectives

To develop knowledge and understanding of general marketing principles and their application in business.

Learning Outcomes

Understand the role of marketing in business Understand marketing principles Understand marketing methods Understand how to develop a marketing plan for a specific product or service.

Research project ▼

Unit Objectives

This unit aims to develop the skills required for the learner to formulate an appropriate research question and to design and undertake a research project to answer that research question. The learner will also need to interpret the outcomes of their research and present them to an audience.

Learning Outcomes

Be able to design a research project. Be able to undertake a research project in line with a research project plan. Be able to evaluate research outcomes Be able to present the research outcomes.

Finance for Managers ▼

Unit Objectives

The unit aims to equip learners with the knowledge and understanding of the sources and use of finance in organisations and how to evaluate and interpret financial data.

Learning Outcomes

Understand how internal communication takes place within organisations Be able to assess an organisation’s financial performance Be able to use costing methods to make informed organisational decisions

Business Ethics ▼

Unit Objectives

The unit aims to equip learners with the knowledge and understanding of the sources and use of finance in organizations and how to evaluate and interpret financial data.

Learning Outcomes

Understand how internal communication takes place within organizations. Be able to assess an organization’s financial performance. Be able to use costing methods to make informed organizational decisions.

Planning a New Business Venture ▼

Unit Objectives

The unit aims to equip learners with the knowledge and understanding of the sources and use of finance in organizations and how to evaluate and interpret financial data.

Learning Outcomes

Understand how internal communication takes place within organizations. Be able to assess an organization’s financial performance. Be able to use costing methods to make informed organizational decisions.

Third Year

Third Year program is designed to offer learners a broader experience of management. For those learners interested in fully realizing their academic interest and potential for the subject, this qualification offers the opportunity to engage with a wide range of management-related topics.

Financial Decision Making for Managers ▼

Unit Objectives

This unit develops learners understanding of the issues organizations face operating within a global context. This understanding will allow learners to review the issues currently impacting business organizations.

Learning Outcomes

nderstand differences in global business operations. Understand the impact of external factors on global business organizations. Understand the impact of globalization on the internal operations of business organizations. Be able to review current issues that impact on business activities of a specified country.

Leadership and Management ▼

Unit Objectives

This unit aims to develop the skills required for the learner to formulate an appropriate research question and to design and undertake a research project to answer that research question. The learner will also need to interpret the outcomes of their research and present them to an audience.

Learning Outcomes

Understand the types of organizations and their purposes Understand the structure of organizations Understand the impact of the market environment on organizations. Be able to develop strategy options for an organization. Understand the nature of the national environment in which organizations operate

Personal Leadership and Management Development ▼

Unit Objectives

This unit will develop learners’ understanding of the national and global business environment and the internal and external circumstances in which different

Learning Outcomes

Understand the types of organizations and their purposes Understand the structure of organizations Understand the impact of the market environment on organizations. Be able to develop strategy options for an organization. Understand the nature of the national environment in which organizations operate

Risk Management ▼

Unit Objectives

This unit will develop learners’ understanding of the national and global business environment and the internal and external circumstances in which different

Learning Outcomes

Understand the types of organizations and their purposes Understand the structure of organizations Understand the impact of the market environment on organizations. Be able to develop strategy options for an organization. Understand the nature of the national environment in which organizations operate

Managing Quality and Service Delivery ▼

Unit Objectives

This unit aims to develop the skills required for the learner to formulate an appropriate research question and to design and undertake a research project to answer that research question. The learner will also need to interpret the outcomes of their research and present them to an audience.

Learning Outcomes

Be able to design a research project. Be able to undertake a research project in line with a research project plan. Be able to evaluate research outcomes Be able to present the research outcomes

Human Resource Management ▼

Unit Objectives

This unit will develop learners’ understanding of the national and global business environment and the internal and external circumstances in which different

Learning Outcomes

Understand the types of organizations and their purposes Understand the structure of organizations Understand the impact of the market environment on organizations. Be able to develop strategy options for an organization. Understand the nature of the national environment in which organizations operate

Marketing Communications ▼

Unit Objectives

This unit will develop learners’ understanding of the national and global business environment and the internal and external circumstances in which different organizations operate.

Learning Outcomes

Understand the types of organizations and their purposes Understand the structure of organizations Understand the impact of the market environment on organizations. Be able to develop strategy options for an organization. Understand the nature of the national environment in which organizations operate

Sales ▼

Unit Objectives

This unit will develop learners’ understanding of the national and global business environment and the internal and external circumstances in which different organizations operate.

Learning Outcomes

Understand the types of organizations and their purposes Understand the structure of organizations Understand the impact of the market environment of organizations. Be able to develop strategy options for an organization. Understand the nature of the national environment in which organizations operate

💼 Career Opportunities

Graduates of this program are prepared for success in a variety of roles across different industries.

💼Business Development Executive

💼Marketing Executive

💼Human Resources Officer

💼Operations Officer

💼Sales Executive

💼Customer Relationship Officer

💼Administrative Officer

💼Supply Chain Coordinator

💼Banking Officer

💼Financial Services Assistant

💼Project Coordinator

💼Junior Business Analyst

🎯 Graduates may also pursue postgraduate studies such as an MBA or other specialised master's programmes to further advance their careers.

Why Study BBA at IBAS?

• IBAS has the highest rating (5 stars) in the QS Stars Rating.
• This program is recognized in the USA as it is accredited by ACBSP, an American accreditation body recognized by CHEA.
• Lecturers with excellent qualifications and experience in the field of management.
• You’ll be earning an advanced degree that’s not purely academic
• EDUQUA – Official Swiss Quality Certification for Educational Institutions.
• Top accreditation bodies for BBAs worldwide ( ACBSP- IACBE– QS – ISASAHE – Swiss Private School Register).
• Faculty with professional, talented experience backed by updated academic studies.
• Study in Arabic, English, or both (Bilingual).
• Interactive live broadcasting for distance learning without the need for a full-time commitment.
• Flexibility in study schedules to suit your circumstances.
• Technical support by a dedicated Account Manager.
• Engage with a network in your field and build professional connections.